Editor | Domino Plastics
Transforming plastic waste into new opportunity

Bringing Brands to life

Whether it’s shaping a brand’s identity, crafting a story, or building a marketing plan from scratch, I help businesses show up, stand out, and win.

Editor | Knew Gadgets
Making life more accessible for older adults

Reach your audience

I help businesses connect directly with their audience—building relationships through storytelling, design, and integrated marketing.

Building brands from the ground up.

Case Study: Panther RC Tires

How it started

Panther Tires was once a respected name in the RC racing world, known for high-performance tires that kept hobbyists and pros on track. But after the founder’s illness and a change in ownership, the brand faded from the spotlight. When I came on board, Panther Tires needed a fresh identity to honor its roots while appealing to a new generation of enthusiasts.

Illustration of a stylized panther with the word "Panthers" in bold green lettering.

Analysis

Despite being for toy cars, research revealed that Panther Tires’ core audience wasn’t kids but adult enthusiasts—many of them retirement age. Digging deeper, I looked at the broader landscape of RC racing culture, examining trends in high-performance hobbies, vintage brand loyalty, and how legacy brands successfully modernize without losing their roots. That’s when it clicked: Panther’s reputation as an older brand wasn’t a weakness—it was an asset. We could position Panther as a premium heritage brand. The challenge was blending that rugged heritage with a modern, refined look to appeal to both seasoned gearheads and younger fans.

Reintroducing Panther RC Tires

the result

Yellow "PANTHER" text with panther silhouette against black background, "Brand Style Guide" below.
Text reads: 'LOGO' in bold letters and a description stating, 'The logo is the distillation of a brand into a singular visual element. It should go anywhere your branding goes.'
Color palette featuring Banana (yellow), Midnight (black), Raisin (dark purple), and Sage (light green) with RGB and HEX codes. Text advises keeping the palette minimal and pairing with white.
Typography guide showing fonts for headlines, body text, alternates, and fallback, with examples of each font including Humane, PT Root UI, Apfel Grotesk, and Roboto.
"Panther" logo examples on various backgrounds with text about avoiding busy designs. The logo appears on beach, building, forest, and lake backgrounds.
Stylized yellow text "PANTHER" with panther silhouette inside letters.
Yellow toy monster truck with "Panther" logo on side view
Close-up of a tire with a detailed tread pattern on a light blue background.
Stylized letter 'P' with panther silhouette, in various color schemes
Close-up of a black toy tire with a textured tread pattern on a light blue background.

Tell your Brand’s Story

It’s more than a logo. A brand is people’s gut feeling about you and what makes you different. I help folks shape that feeling with storytelling that leaves an impression.